2 FAST ?

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The ATCHOUTA Project x donkafele™

In our hyper-accelerated society, quickie unions are increasingly common, raising questions about the haste to commit and the durability of relationships. This is the background of "2 FAST ?" , the first part of " THE ATCHOUTA PROJECT " .

"THE ATCHOUTA PROJECT" aims to explore fashion in a different way, challenging the conventions of traditional editorials through second-hand styling.

"2 FAST ?" delves into the phenomenon of early divorce in Senegal, calling attention to the speed with which people can marry and then have to separate, often painfully. Through a short film and photos, the editorial recounts a "Fast Marriage" in four scenes covering the stages of a tumultuous adventure.

UNION ?

As soon as they meet, the two protagonists step up to the altar to exchange wedding rings and vows of undying love. The game of seduction is still very much alive.

MASK ON

The wedding is fresh. Masks conceal personalities for the sake of superficial happiness. Insidiously, egos advance their pawns in a battle of opposing truths.

MASK OFF

Masks come off. True natures emerge, exposing the many cracks in the relationship. Everyday life becomes conflictual.

POTS CASSÉS

A split occurs. Confronted with the reality of their differences, the former lovers decide to end their union. The splinters of divorce affect them personally, but also everything that has been built up around their marriage.

Styling and make-up play prominent roles in this visual narrative, documenting often complex emotions at every stage. "2 FAST ?" fashion to become a true reflection on contemporary relationships, questioning the validity of the saying "Quickly married, quickly divorced."

Through these images, immerse yourself in the emotional experience of express marriage, where each step reveals profound truths about love, loss and the fragility of ephemeral unions.

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